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Raising the Bar - What to Expect From Your Online Jeweller

We're celebrating three years of disrupting the industry online. At A&A, our core values are at the forefront, helping you increase that sense of trust and creating confidence as you shop online. To celebrate the vastness of our industry and our anniversary, we're helping you set your level of expectations to ensure the best jewellery experience.

How Long Does It Last?

Let's be specific. We're talking about the jewellery, the forever jewellery that gets you to say "I Do" in the first place! Tuck the relationship advice aside. After all the excitement, there are essential things to know about your jewels. You should know precisely how a jeweller makes 10KT, 14KT,...

Tungsten vs Gold Bands

You're going to wear this ring every day for the rest of your life. You want to wear your wedding band with happiness. To give you that 100% feeling, we've put together the critical differences between your traditional Gold rings and modern, fashion-forward Tungsten Carbide wedding bands.

Secrets - Trinity to Stacking

Our in-house team often interacts with our A&A community. Numerous chats on how jewellery is worn are something we can never avoid here. We worked collectively to pull together a science or a reference guide behind stacking and layering. If you need a little help, use our quick guide on...

Lab Grown Diamonds

While diamonds have been the center of conversation in jewellery for many years - with a continued focus on them when it comes to engagement rings - Lab Grown diamonds have taken the front stage. They're grabbing everyone's attention because of how perfect they are, how affordable when compared to...

Jewellery Repair - Soldering

It's incredible how often broken jewellery can be mistaken to be unrepairable. Something once admired and worn with love turns into something tucked aside in your jewellery box. You don't search for them, you don't wear them, and you almost forget about them.What if that chain you love, or bracelet...

Setting Repair - Part 1

Despite how relentless you are with caring for your ring, you will notice natural degradation over time - impacting the structural integrity - forcing a visit to your local jewellery store for repair. Rebuilding your setting is by far the most common ring repair type. If you started thinking, "MY...

Gift Guide - For Any Occasion

The A&A difference is about making your jewellery shopping experience simple and fun. No matter what the occasion, Anniversary, Christmas, Birthdays and beyond, this guide provides a practical and crafty guide to help you gift the perfect jewels on a special occasion. The goal is for you to walk away...

The Fancy 3 Engagement Rings

It takes a lot to gather courage and propose. As the person responsible for getting down on one knee, you'll find yourself having a million thoughts running through your head: will they say yes? Will they try to play a prank on me even though I know they'll love me...

Origins: Murano Glass in Jewellery

By the 1920s, the transformation became natural, where glassmaking finally became focused on Art-Deco, finding its place in interior design over standalone, everyday household pieces. This transformation didn't bring an end to everything else Murano glassmaking stands for; it was more of an evolution. Fast forward to the modern-day, the...

Intimidated to Walk Into a Jewellery Store? Let's Talk Expectations

Walking into your local jewellery store's showroom, you can guarantee one thing for sure: there's a ton of jewels everywhere. Sometimes it looks overwhelming, but that's the whole idea. All jokes aside, a well-organized store is typically also a well-organized jeweller. In the A&A Showroom, you'll find a station organized...

Strength and Integrity of Jewellery Explained

There's more to a precious metal than being called Sterling Silver or Solid Gold.Think about a house. You see everything, including the pictures on the painted wall, the beautifully coloured brick that put the exterior together, the white and black marble that makes the perfect contrast, and much, much more....

Journal - Jewellery Industry Exposé

The jewellery industry was never built on technology or any complicated systems; the industry was framed around art, the genuine beauty behind Goldsmith's time and dedication to their work. A Goldsmith would prepare a piece, from start to finish, using their hands, hand-held tools and very traditional methods. It was...

12 Chains to Dominate the Jewellery Industry

Jewellery feels the same way sometimes. Specifically, with chains, sometimes it can feel like you don't know where to start. You'll find yourself looking at one style, say, the Curb chain, and then you see the Box chain, and you're stuck. They're both stunning!Grab that Pike roast, sit down and...

Four Facets to Gold

After reading a few simple points, you'll start feeling a sense of expertise. The truth is, understanding precious metals is simple. You then become poised with the simple question: am I investing in precious metals, or am I buying fashion? Either way, you'll win. Here are four simple facets to...

5 Common Jewellery Repairs and How to Avoid Them

Jewellery is both appealing and eye-catching. Once you finally buy that ring you've been eyeing for some time now, you can't stop wearing it! It looks too good to take off, matches with every outfit and gets all the compliments everywhere you go. Then comes the point where you took...