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Close up of Engagement Ring and two Wedding Bands

Topics of discussion

  • Introduction
  • Knowledge is Power
  • Trust is Everything
  • The Specifics Will Set You Free

RAISING THE BAR - WHAT TO EXPECT FROM YOUR ONLINE JEWELLER

Ara L. - Jul 28, 2022

The industry has changed. Suppose you've had the opportunity to follow the jewellery industry in the past 25 years, especially in Canada. In that case, you'll find new leaders, brands that defy the norms and traditional jewellery stores redefining their business by bringing it online. Some brands claim their throne with Fair Pricing, while others promote their pedigree and 100+ years of establishment.

Here's the thing. What you expect from your jewellery store hasn't changed in the past 25 years.

We're celebrating three years of disrupting the industry online. At A&A, our core values are at the forefront, helping you increase that sense of trust and creating confidence as you shop online. To celebrate the vastness of our industry and our anniversary, we're helping you set your level of expectations to ensure the best jewellery experience.

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HAVE IT YOUR WAY

Fully customize every detail of your A&A Signature Jewels

AA Logo Sparrow

METAL

Solid Gold Hoop Earrings Yellow and White Tones

PURITY

Sterling Silver Bar Signet Ring

TONE

Silver Plated Paper Clip Chain

GEMSTONES

White Gold Tennis Style Bracelet

SIZE

Yellow Gold Savanna Name Necklace

DIAMONDS

Yellow Gold Pescara Pendant and Chain with Ruby and Diamonds
Close up of Engagement Ring and two Wedding Bands

Topics of discussion

  • Introduction
  • Knowledge is Power
  • Trust is Everything
  • The Specifics Will Set You Free

RAISING THE BAR - WHAT TO EXPECT FROM YOUR ONLINE JEWELLER

Ara L. - Jul 28, 2022

The industry has changed. Suppose you've had the opportunity to follow the jewellery industry in the past 25 years, especially in Canada. In that case, you'll find new leaders, brands that defy the norms and traditional jewellery stores redefining their business by bringing it online. Some brands claim their throne with Fair Pricing, while others promote their pedigree and 100+ years of establishment.

Here's the thing. What you expect from your jewellery store hasn't changed in the past 25 years.

We're celebrating three years of disrupting the industry online. At A&A, our core values are at the forefront, helping you increase that sense of trust and creating confidence as you shop online. To celebrate the vastness of our industry and our anniversary, we're helping you set your level of expectations to ensure the best jewellery experience.

Knowledge is Power

Lightbulb on Black Background

This sense of power comes together when you know why gold, diamonds and jewellery are the way they are. Minor details of purity versus durability put you in the driver's seat, helping you make a confident decision.

One example is knowing the critical difference between Earth-mined and Lab Grown diamonds. If you've read our article about Lab Grown Diamonds, you'll learn that Lab Grown - as the word implies - has scientists working with high-heat, high-pressure chambers to replicate what the Earth does over many, many years.

Trust is Everything

Dog holding a human's hand

Like any big purchasing decision in your life - home, cars, and many others - you search for the details of what you get with your investment. Jewellery is no different. Think about the Wedding Bands you're going to say "I Do" with. The moment you officially become a unity for the rest of your life.

What is your jeweller doing to help make that moment extra special? What are they doing to make you feel like you get to say "I Do" and love your ring for the rest of your life? We suggest researching or gaining access to crucial resources that will enable you. Knowing the difference between what you've learned and what your jeweller is "selling" is the point where you can tender your trust.

Any supplemental material or resource is a bonus. We offer our A&A Resources that help you shop at home by providing measurements. We also offer resources that will educate you further, such as our Diamond Guide. Lastly, our Blog usually touches on subjects involving Jewellery Education, also known as our Simple Steps.

The Specifics Will Set You Free

Magnifying Glass

What you get with your purchase is just as important as where you buy; the company will make a big difference.

What is the business offering you as a jewellery shopper to increase your confidence? How are they earning your trust? We've seen it many times where the excitement of buying jewellery overtakes the specifics.

We take this seriously with our Warranties, Refund Policies, FREE Shipping and Realistic Pricing. You're buying jewellery online while educating yourself about the business and the jewels you're shopping for. Shop with a retailer that gives you that confidence. With us, you get the difference maker:

There's just one thing left. Making it an easy shopping experience.

Yes, trust and confidence are great when you feel it, but having a reliable place to shop and a trustworthy website that makes you feel at home is most important. Having access to Virtual Consultations or quick customer service will top that off. 

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Solid Gold Curb Chains Hanging with Measurements
A&A Jewels Co. Packaging with Jewellery Care Card

SHOP BY CATEGORY

Choose how you shop and view all our collections by category

LEARN MORE

A&A RESOURCES

Getting you in control of how Jewels will look and fit when worn

LEARN MORE

THE COMPANY

Learn more about A&A's Roots, Realistic Pricing and more

LEARN MORE
Yellow and White Gold Gemstone Jewels

SHOP BY CATEGORY

Choose how you shop and view all our collections by category

LEARN MORE
Solid Gold Curb Chains Hanging with Measurements

A&A RESOURCES

Getting you in control of how Jewels will look on you, including how they fit

LEARN MORE
A&A Jewels Co. Packaging with Jewellery Care Card

THE COMPANY

Learn more about A&A's Roots, Realistic Pricing and more

LEARN MORE